Archive for August, 2008

Sign of Quality

Monday, August 4th, 2008

In an effort to demonstrate a presentation style, Wired author Dan Pink created a video on “Emotionally Intelligent Signage.” It’s an interesting topic, but the part that made me smile was this sign:
Don\'t worry. This line moves really quickly.

The friendly, human voice of the sign is nice all by itself, but for me the cool part was the memory it triggered: earlier this year, The Boy Nick James and I were in Maui at a lovely breakfast spot called the Gazebo. It’s this little hole-in-the-wall joint that somehow manages to make the most amazing omelettes you’ve ever had. (And the fried rice! Heavenly.)

Anyway, as its reputation has inspired a loyal following, we encountered a sizable line both times we visited. The queue started at this sign:
Please wait to be seated

Once we got to the front of the line, I was bored and decided to play with it. I wondered: What did the other versions say? I lifted the “please wait” sign to find:
Please seat yourself

Aha! Clearly there were times when the crowd was a little thinner. I wonder when that would be? Have to arrange my next visit around that time of day if possible. And, hmm, what’s this? Another sign! What might this one reveal? I lifted the “seat yourself” plate to discover:
Don\'t play with the signs.

Hooray for a sense of humor.