For some, marketing to the gay and lesbian community is a tricky task. You want to engender that fabled brand loyalty, but of course not be perceived as a “gay brand.” (The horror!) In the quest, there are those who get it right, those who get it wrong, and those who just don’t get it.

Bridgestone falls squarely in this last category with these totally weird banner ads:

I don’t think they’re stereotypical (but “accessorize”?) so much as cluelessly half-assed, with hilarious results: click the ad and notice the gay-friendly appeal consists of one tortured sentence and two guys/girls just sitting on tires.

Sitting on tires! It makes me laugh every time.

Note: these ads ran on PlanetOut.com, and are presented solely for purposes of criticism. For more gay-targeted advertising, visit CommercialCloset.org.

This entry was posted on Friday, April 4th, 2003 at 5:03 pm and is filed under Team Pink.. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.