Advertising is complicated. Sometimes you’re not selling the product, you’re selling the sizzle. And, I guess, sometimes you’re not selling the laptop, you’re selling the freakyscary bug-eyed guy who’s staring right at you.

What better way to support your message than with weird letters that go from fat to thin across the words? That typographic effect combined with a freaky stare has sure worked before.

This entry was posted on Saturday, November 30th, 2002 at 5:34 pm and is filed under Advertising.. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.