Now doesn’t that just suck:

Plasma screen TV manufacturers warn consumers of warranty limitations in the event of “screen burn” — literally, an unfortunate casualty wherein the [television network] logo becomes permamently “burned” into the screen as a consequence of the TV being left on the same station for too long.
—Why Bugs Don’t Belong on TV, Design Observer

Ugh, imagine your $7,000 TV with a permanent NBC logo, no matter what you’re actually watching…

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