Someone said I should cover religion today, but it will take me some time to do it right. So instead I present: What Would Jesus Drive? It’s a campaign to advocate environmentally friendly cars with the argument that we have a spiritual imperative to be stewards of the Earth. At least that’s what I got with a quick scan. (And hey, some of them actually have a sense of humor!)

Joking and gimmicks aside, the continuing fascination with SUVs is not a good thing for our air or our roads. I don’t want to be preachy or to push polemics, but I do wonder: where is the innovation? Where’s something to get excited about? We’ve had the same gasoline combustion engine for a long time, and it’s served us well with increased performance, but I want to see big leaps in fuel conservation, not incremental ones.

Each year Detroit‘s ads promise us some new tweak is “revolutionary.” That’s never the case, and I’m tired of hearing it. As usual, the only thing close is coming out of Tokyo.

This entry was posted on Tuesday, November 19th, 2002 at 2:11 pm and is filed under Miscellany.. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.