The projections* are in and Harry Potter is once again cleaning up at the box office, this time to the tune of about $90 million. The big take is to no-one’s surprise.

I mentioned last weeked that it would be interesting to see how Eminem fared in his second frame, and the results are now in: a drop of 58%. That’s steep, considering HP2 likely has very little overlap with the Slim Shady audience. On the other hand, it’s still good enough for #2, and as all the analysts love to point out, “more people had already seen the picture [in its opening weekend] than purchased his latest album.” That may be true, but it smells like a bullshit statistic. It doesn’t allow for the number of people who follow him on radio or MTV (and I hear there’s ways to get albums without buying them these days.)

* Note about that link: at least when it first showed up, Y! was using the wrong template for the movie story. Instead of entertainment, the money made by Mr. Potter & Co. was filed under “world politics.” (See screenshot.) I know HP is a worldwide phenomenon, but…

This entry was posted on Sunday, November 17th, 2002 at 5:17 pm and is filed under Film.. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.