I’m a Salon Premium member (have been since the day they started it) but sometimes I visit Salon on one of my browsers that doesn’t have the cookie set. Then I can see Salon with ads, which is always an interesting experience. Sometimes it’s Lexus, sometimes it’s Mercedes, sometimes it’s:
Assuming this is a targeted campaign, I find it fascinating that Behind the Label wants to connect with the same people MB does. Then again, I guess I’m susceptible to both messages…
Anyway, demand-side activism is always tough, so it will be interesting to see how successful they are.
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on Wednesday, December 18th, 2002 at 5:07 pm and is filed under Advertising..
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