Creepy Much?
Imagine you’re in charge of the TSA‘s new “registered traveler” program. How would you market it? You’d want to walk a fine line between emphasizing security and sacrificing privacy. You might play up the time savings from providing the government key pieces of personal information, while working to soothe fears of a Big Brother-ish situation.
You might do those things. Or you could just find the creepiest “we take your fingerprints” image you could, slap that on your Web page and call it a day:
October 5th, 2006 at 9:15 am
Maybe a more better one could have been a montage:
Cut to man in Orange Boiler suit blindfolded and chained..caption – “Want to avoid this?”
Cut to photo of fingerprinting and people searching your luggage… caption – “Then submit to this”
Thanks for flying American Airways. 🙂