Something about the way Cingular’s home page de-emphasizes (see logo at bottom) its Be Sensible campaign smacks of the liquor ads that say “Enjoy responsibly” in the smallest type — or the car ad that shows a woman hand-surfing the wind as a disclaimer whispers to never stick anything out the window of a moving car.

As for why we need to be told to use common “sence” (or that “driving safely should be [your] first priority,”) that’s a separate kind of stupid. But then what other reason would we have to erect Awareness Tents?

This entry was posted on Monday, April 21st, 2003 at 10:35 pm and is filed under Miscellany.. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.