The “you [may have already] won” tactic is certainly tried and true, but this pop-up gives it a new — and ridiculous — twist: the addition of a bar code in a bid to add a sheen of “official” importance to the advertiser’s campaign.

Does anyone believe for one second that the code will ever be scanned? (Do you bring your laptop in to the grocery store for redemption?) And if no-one believes it’s real, why even bother?

Easily the dumbest attempt at legitimizing a campaign I’ve seen in recent months. (And I won’t even say anything about the missing apostrophe.)

This entry was posted on Tuesday, March 4th, 2003 at 8:53 pm and is filed under Miscellany.. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.