Minority Report‘s personalized billboards are almost here.

Fascinating technology. The system “listens” to radio signals leaked from passing cars and determines what station the majority of drivers are listening to. Then it selects an appeal based upon the demographics of those listeners. (The charmingly clichéd examples in the article suggest casinos for country fans and gourmet groceries for NPR devotees.)

Good thing there are no safety implications for, oh, fucking huge video screens on the side of the highway.

This entry was posted on Tuesday, December 24th, 2002 at 1:26 am and is filed under Advertising, Geekery.. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.