I’m a Salon Premium member (have been since the day they started it) but sometimes I visit Salon on one of my browsers that doesn’t have the cookie set. Then I can see Salon with ads, which is always an interesting experience. Sometimes it’s Lexus, sometimes it’s Mercedes, sometimes it’s:

Assuming this is a targeted campaign, I find it fascinating that Behind the Label wants to connect with the same people MB does. Then again, I guess I’m susceptible to both messages…

Anyway, demand-side activism is always tough, so it will be interesting to see how successful they are.

This entry was posted on Wednesday, December 18th, 2002 at 5:07 pm and is filed under Advertising.. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.