Imagine you’re in charge of the TSA‘s new “registered traveler” program. How would you market it? You’d want to walk a fine line between emphasizing security and sacrificing privacy. You might play up the time savings from providing the government key pieces of personal information, while working to soothe fears of a Big Brother-ish situation.
You might do those things. Or you could just find the creepiest “we take your fingerprints” image you could, slap that on your Web page and call it a day: