A Higher Rate of Lip Service
Friday, June 30th, 2006I was strolling down the street a few days ago and noticed this sign for MidAmerica Bank:
Look at that slogan: “Paying a higher rate of attention.” That made me scoff. Oh sure, I thought. How like marketing: to promise some intangible/immeasurable quality, some perceived difference. Rather than paying a higher rate of interest, which costs money, they just give empty slogans.
Except then I remembered why I like my (Chicago) bank:
(Also available in lesbian!)
Sometimes I suppose it’s just a matter of using the right slogan:
Oh, by the way, about that address:
I’m sure it won’t come as a surprise that there is no “Elaine Place” in New York City. But I wonder if there was an Elaine involved in the production of the ad… I remember a time when I was putting together some ads for a magazine, and the sample address I used was “Perkins Lane”.
You gotta leave your mark somehow…