Good on Ya, BoA

Sometimes, it’s the smallest details that please me. Take, for example, my recent experience with a Bank of America ATM. (I don’t bank with them, but circumstance led me to use their unit.) Upon card insertion, the machine prompted me with a list of languages it supported, as many do these days. The difference: when I selected English, I was given another screen asking me to confirm my choice.

Now, encountering not one but two unecessary screens would really irritate me normally, but I had a hunch what was going on: the machine was saving my preference. Sure enough, when I re-inserted my card moments later, there was no language prompt.

Do they store that preference on the card? On the network? Or on the machine itself? (Egads, let’s hope not.) I don’t know, and I don’t care. I just like the fact that someone has put just a little bit of thought into streamlining the interaction and remembering there are humans on the other end.

Now if they’d just get rid of that ridiculous tendency to require you enter “00” in the cents field during the withdrawal stage, we’d really be getting somewhere…

Hit Me With It


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