As I’ve said before, I don’t catch too many TV commercials. So forgive me if I’m a little behind the curve on this one.
Tonight I saw a
- Pontiac G6 commercial that ended with a
- Google screenshot and a (
- Matt Dillon?) voice-over: “But don’t take our word for it. Google Pontiac and discover for yourself.”
Immediately following that commercial was a
- GMC spot recommending I visit kbb.com to find out how well their “professional grade” vehicles stood up to the competition.
I don’t know if it’s pride or desperation that has GM highlighting ostensibly neutral third parties (hey, beats “wee” trucks that drive underwater) but I welcome it. As usual, though, they could use a little help on the execution.
Because while the Blue Book site might be self-explanatory, I’m really mystified as to what we’re supposed to get out of a Google search for “pontiac”. When I did it, I got the following results:
- Pages about Pontiac, MI and their Silverdome
- A page about the “Pontiac Grille” in Philly
- Several pages about classic Pontiacs
- An ABC review of the Torrent, which Google excerpted thusly: “Hitting the market with little fanfare, the Pontiac Torrent is versatile and functional — but its interior is less than luxurious.”
That, plus there was also a sponsored link for “Pontiac vs. Mazda: MX5NoComparison.com.” (Maybe that’s Ford’s payback for the Kermit thing.)
So what does GM expect me to discover from these results? That at least the old cars have a big following? That ABC doesn’t know what they’re talking about? Or maybe just that I should have clicked through to the second page of results…
P.S. Stay tuned for Pontiac’s next ad: “Don’t take our word for it. Google Fight and see for yourself…