Don’t Believe Everything You Hear

Yesterday I took a stroll through my archives, with a goal of moving some uncategorized posts into a more appropriate section. Sometimes this was more difficult than I expected, due to a few links that had gone dead.

For example, three years ago (!) I wrote a post titled Two Quickies in which I mentioned I wanted something that was available on eBay. The link revealing the item is now dead. (Though I assume, given the Richard Branson reference that followed, that it was a private island.)

The unreliable nature of the Web is frustrating for me, but I can’t even begin to imagine what it’s like for the New York Times.

The Times has to deal with “linkrot” just like the rest of us, but their fun doesn’t stop there. Consider this bit from “How to Be a Curmudgeon on the Internet“, a recent article by David Pogue:

I replied to this reader that I’m including the first “ping” in my tally. In that case, there ARE five notes in the jingle, as you can hear here.

Pogue’s talking about the “Intel chime”, but if you follow the link you’ll hear something very different. (For those who don’t have speakers — and for myself, should I read this three years later — the sound file plays a commercial advising Times readers to check out another website.)

Years-old dead links are one thing, but this Pogue article? It’s been up only 4 days.

Hit Me With It


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