When did truck commercials become spam?
Maybe it’s just because I don’t watch much TV, but I was really struck by how stupid some of the claims are getting. There’s the Jeep spot where a family drives underwater, the “peeing” — what is it, Mazda?, as well as the Ford commercial that implies you will become impervious to rattlesnakes if you drive a “Ford tough” truck. (Though I must say I would rather watch animatronic snakes die than hear that quasi-country guy who sings “I’m a Ford truck man.”)
These are just the latest exaggeration of an old trend. In the past, pickups have been shown towing icebreakers and fully-loaded tractor-trailers, all of course with the disclaimer that the activity shown was completely fabricated. I know commercials lie, that’s no big surprise, but usually it’s a more subtle, implied lie: drink this beer and chicks will love you. Microwaved cake is tasty. Cartoon bears use toiler paper. And so on.
But, seriously, where will it end? Now that cartoonish truck commercials are the norm, I look foward to the commercials that bend space and time, perhaps showing how the S-10 played an important part in splitting Pangaea, and each F-150 will be able to tow asteroids (chains not included.)