Dear Pontiac,

Hey there! How’s it going? Heard it’s been a mercurial year there at GM, what with the success of the somewhat embarassing employee discount program, and the plummeting sales of SUVs and all.

But hey, I’m not here to talk about systemic problems related to staggering healthcare costs, legacy facilities, logistical/supply inefficiencies and inflexible labor unions. I’m here to talk about something of real substance: your ads.

Thing is, I — and I’m shocking myself here — I kinda like ’em! I like the funky music choices, I like the fact that you a) show the cars in black on black and then b) tend to use some sort of effect in each ad to obscure the car, so I don’t have to actually see it.

I even like what you’ve done with the names. You’ve finally pulled the trigger on the Aztek, for which we’re all grateful, and now you’ve released the “Torrent” — nice one!

Yes, Pontiac, your marketing is really starting to shape up. Now at last you’re free to focus on, you know, actually making good cars.

Good luck with that!

Best,

J

One Response to “Dear Pontiac,”

  1. john Says:

    “Now at last you’re free to focus on, you know, actually making good cars. Good luck with that!”

    LOL

    the one to watch is Saturn (I can’t even believe I’m saying that) – GM is slowly changing the division over to an entire line of rebadged Opels and Holdens from Europe/Oz… should be good stuff about 5 years down the line…

Hit Me With It


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