Hey there! How’s it going? Heard it’s been a mercurial year there at GM, what with the success of the somewhat embarassing employee discount program, and the plummeting sales of SUVs and all.

But hey, I’m not here to talk about systemic problems related to staggering healthcare costs, legacy facilities, logistical/supply inefficiencies and inflexible labor unions. I’m here to talk about something of real substance: your ads.

Thing is, I — and I’m shocking myself here — I kinda like ’em! I like the funky music choices, I like the fact that you a) show the cars in black on black and then b) tend to use some sort of effect in each ad to obscure the car, so I don’t have to actually see it.

I even like what you’ve done with the names. You’ve finally pulled the trigger on the Aztek, for which we’re all grateful, and now you’ve released the “Torrent” — nice one!

Yes, Pontiac, your marketing is really starting to shape up. Now at last you’re free to focus on, you know, actually making good cars.

Good luck with that!

Best,

J

This entry was posted on Thursday, October 13th, 2005 at 11:43 pm and is filed under Business.. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.