That’s it — I’ve had it. I’ve seen my last ad for “free*” checking.
I’ve decided it’s time to start my own bank. I will call it “Big Print Bank” (yes, dumb, but certainly not the dumbest.) Why Big Print? Well, in part because it’s fun to say. But mostly because our mission will be to remind you what other banks may have forgotten to mention… and to do it in big print, naturally.
Here’s a few mock-ups for our first billboards:
(References Citi’s “live richly” campaign.)
(You know my feelings on MBNA.)
I think that’s a good start. (I also think I am shockingly out of practice. Time spent on concept: a few minutes. Time spent in Photoshop: way too damn long!)
* Except during regular business hours.