MTV = Maybe Ten Videos

At least one site is reporting MTV{{ plans to pare its playlist down to just 10 different videos a week. An EVP is quoted as saying, “The more impressions, the more penetration, the better the sales.”

That’s a page from the Clear Channel book. Despite the exec’s further comment that MTV is “serious about selling music and breaking bands,” it’s hard to envision them giving over even two slots (and thus 20% of their playtime) to lesser-knowns.

Seems to me that MTV couldn’t have found a better way to argue that mass broadcasting is an inherently inferior way to sample music. Clearly, it’s going to get worse before it gets better: intellectual property and broadband infrastructure issues are going to have to be solved before we can officially re-name it RWTV.

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