Banner Ads I Don’t Understand, Pt. II

Advertising is complicated. Sometimes you’re not selling the product, you’re selling the sizzle. And, I guess, sometimes you’re not selling the laptop, you’re selling the freakyscary bug-eyed guy who’s staring right at you.

Toshiba laptop banner ad

What better way to support your message than with weird letters that go from fat to thin across the words? That typographic effect combined with a freaky stare has sure worked before.

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